You have it hand it to those sporty, creative types at adidas. They have put out another stonking good advert, whiched premiered tonight on ITV during Britain’s Got Talent.
The advert, entitled Take The Stage, is another celeb-fest, with David Beckham, Keith Lennon and a whole host of adidas London 2012 athletes.
The real stars of this advert, however, are the grime artists that tell the narrative. A nice touch bearing in mind the East London roots of the music genre. It’s curated by Wretch 32 who talks in inspriring tomes about own his rise to fame.
adidas’ genius in creating this advert is two fold.
1. As soon as the advert went live, featured stars Wretch 32, Bashy and Example started tweeting it out to their young and voluminous social media audiences – nearly 1.5 million followers combined.
2. There’s a real legacy to the advert. Embedded within it is a call to action for youngster to have their opportunity to ‘Take the Stage’ – with 32 lucky youths being given the chance to realise their dreams by working with the talent – starting with an invite for one person to open for Wretch 32 on tour – smart, and a great way to drive relevance and consumer interest ahead of the Olympics.